Wikiversity

WMUV
Brunswick, Georgia;
Broadcast area	Jacksonville metropolitan area
Frequency	100.7 MHz
Branding	The Promise
Programming
Format	Christian AC
Ownership
Owner	Nancy Epperson; (Chesapeake-Portsmouth Broadcasting Corporation);
Sister stations	WBOB, WSOS-FM
History
First air date	1965; 59 years ago
Former call signs	WIOI (1965–1991); WOKV-FM (1991–1993); WBYB (1993–1995); WWRD (1995–1996); WWRR (1996–2005); WKQL (2005–2006);
Call sign meaning	Movin' (former format)
Technical information
Licensing authority	FCC
Facility ID	48243
Class	C0
ERP	62,000 watts
HAAT	449 meters
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.ilovethepromise.com

WMUV ( 100.7 MHz) is a commercial FM Christian radio station licensed to Brunswick, Georgia, but it serves Jacksonville, Florida. The station is licensed to Chesapeake-Portsmouth Broadcasting Corporation and is owned by Nancy Epperson.^[2] It brands as 100.7 The Promise and broadcasts Christian adult contemporary music. Studios are on Bonneval Road in the Southside district of Jacksonville, and its transmitter tower is in Kingsland, Georgia. ^[3]

History

WMUV began targeting the Jacksonville area in 1965 as WIOI-FM. On June 3, 1991, it became WOKV-FM. The station later began airing Christian radio programming as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR Arrow 100.7 (1996–2005), and oldies as WKQL Kool 100.7 (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format and changed the call sign to WMUV.

On February 18, 2009, at 10 a.m., the rhythmic format was dropped and the station switched to classic country as Country Legends 100.7. On the morning of February 23, 2013, WMUV segued from classic country to mainstream country music, as Country 100.7. On April 18, 2013, WMUV rebranded as 100.7 The Bull and shifted its focus towards Southern Georgia.^[4] Although no longer an exclusively classic country station, the station still featured a heavy (largely 1990s) gold base to its playlist.

On January 3, 2015, after being acquired by Chesapeake-Portsmouth Broadcasting, WMUV and sister station WSOS-FM flipped to Christian AC as The Promise. ^[5] On April 5, 2016, WSOS-FM flipped to a simulcast of WBOB Jacksonville.

References

^ "Facility Technical Data for WMUV". Licensing and Management System. Federal Communications Commission.
^ Renda sells two of its four Jacksonville Stations. Radio Insight. October 25, 1024.
^ "WMUV-FM Station Information". Radio-Locator. Retrieved November 23, 2023.
^ "WMUV Rebrands Again; Shifts Focus Away From Jacksonville". Radio Insight. April 18, 2023.
^ "Jacksonville Duo Becomes New Home of the Promise". Radio Insight. January 3, 2015. Retrieved November 23, 2023.

External links

Official Website
Facility details for Facility ID 48243 (WMUV) in the FCC Licensing and Management System
WMUV in Nielsen Audio's FM station database
News Release From Renda Broadcasting on format change

30°49′16″N 81°44′13″W / 30.821°N 81.737°W / 30.821; -81.737

[1] "Facility Technical Data for WMUV". Licensing and Management System. Federal Communications Commission.

[2] Renda sells two of its four Jacksonville Stations. Radio Insight. October 25, 1024.

[3] "WMUV-FM Station Information". Radio-Locator. Retrieved November 23, 2023.

[4] "WMUV Rebrands Again; Shifts Focus Away From Jacksonville". Radio Insight. April 18, 2023.

[5] "Jacksonville Duo Becomes New Home of the Promise". Radio Insight. January 3, 2015. Retrieved November 23, 2023.

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Religious radio stations in the state of Georgia
Stations	WAFT – Valdosta WAKL – Gainesville WAQA – Morganton WASW – Waycross WATY – Folkston WAWH – Dublin WAWS – Claxton WAYR-FM – Brunswick WAYT – Thomasville WBDX – Trenton WBFC – Boynton WBGP – Moultrie WBIB-FM – Forsyth WBJY – Americus WBKG – Macon WBLY-LP – Sycamore WCCV – Cartersville WCDG – Dahlonega WDCY – Douglasville WDDO – Perry WDPC – Dallas WDRW-LP – Athens WDWD – Atlanta WDYN – Rossville WEAM – Buena Vista WECC-FM – Folkston WEGC – Metter WESI-LP – Sugar Hill WEYY – Tallapoosa WFAL – Milner WFAM – Augusta WFRC – Columbus WFSH – Athens WGLH – Hawkinsville WGLU – Warner Robins WGPH – Vidalia WGTJ – Murrayville WHHR – Vienna WHKV – Sylvester WHLB-LP – Cartersville WHLJ – Moultrie WIEH – Marietta WJDS – Sparta WJEP – Cusseta WJGG-LP – Thomasville WJTG – Fort Valley WJTR-LP – Ashburn WJYZ – Albany WKMW – Americus WKUN – Monroe WKVQ – Eatonton WKZV – Tybee Island WLCZ – Lincolnton WLFS – Port Wentworth WLOJ-LP – Calhoun WLPE – Augusta WLPF – Ocilla WLPT – Jesup WLTA – Alpharetta WLVG – Clermont WLXF – Macon WLXP – Savannah WLYG – Jasper WMGR – Bainbridge WMLT – Dublin WMOC – Lumber City WMSL – Athens WMTM (AM) – Moultrie WMUV – Brunswick WMVV – Griffin WMVW – Peachtree City WNEA – Newnan WNEE – Patterson WNIV – Atlanta WNNG – Warner Robins WOAK – La Grange WOKA – Douglas WPCG-LP – Canton WPMA – Buckhead WPWB – Byron WPZE – Mableton WRAF – Toccoa Falls WRBX – Reidsville WRJS – Soperton WRMK – Augusta WSRD-LP – Albany WTHB – Wrens WTHP – Gibson WTLD – Jesup WTNL – Reidsville WTTI – Dalton WUKV – Trion WUXL – Macon WVFJ – Manchester WWEV – Cumming WWGF – Donalsonville WWIO – St. Marys WWQA – Albany WXJO – Douglasville WXNV-LP – Loganville WYFA – Waynesboro WYFK – Columbus WYFS – Savannah WYFW – Winder WYTH – Madison WWQE – Elberton WZBN – Camilla WZIQ – Smithville WZOT – Rockmart WZYN – Hahira
Defunct	WBUE-LP – Columbus WGMI – Bremen WHLE-LP – Atlanta WLVN-LP – Fort Valley WTFH – Helen
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Georgia See also Classical Jazz Religious Spanish Smooth Jazz Other