LIMSwiki

KRMX
Bellmead, Texas;
Broadcast area	Waco, Texas
Frequency	104.9 MHz (HD Radio)
Branding	104.9 Shooter-FM
Programming
Format	Texas country
Subchannels	HD2: Cool 101.3 (Oldies); HD3: KTON simulcast (Sports); HD4: The Beat 107.3 (Mainstream Urban)
Affiliations	Clear Media Network
Ownership
Owner	M&M Broadcaster; (Simmons Austin, Ls, LLC);
Sister stations	KEKR; KTON; KRZI;
History
First air date	February 29, 1984 (as KYCX Mexia)
Former call signs	KYCX (1983–1984); KYCX-FM (1984–2005); KWGW (2005–2007); KRQX-FM (2007–2010); KWBT (2010–2014); KBHT (2014-2024);
Call sign meaning	Mix (from former AC format on 92.9)
Technical information
Licensing authority	FCC
Facility ID	21494
Class	A
ERP	2,850 watts
HAAT	147 meters (482 ft)
Transmitter coordinates	31°38′39.00″N 96°36′51.00″W / 31.6441667°N 96.6141667°W
Translator(s)	See § Translators
Links
Public license information	Public file; LMS;
Webcast	Listen live; HD2: Listen live; HD4: Listen live
Website	www.listentexas.com; centexbeat.com

KRMX (104.9 FM) is a radio station broadcasting a Texas country format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters.^[2] Its studios are in Waco, and its transmitter is located on U.S. Highway 84, west of Mexia, Texas.

History

The station was assigned the call sign KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it has programmed country music for the majority of its existence. 104.9 was the original FM sister to 1590 KEKR, which signed on as KBUS in 1956. Matthew and Lisa Groveton signed 104.9 on the air in 1984, simulcasting the AM sister station. On April 4, 1984, the station changed its call sign to KYCX-FM in conjunction with 1590 KBUS dropping its long-time call sign to become KYCX. After over 60 years of localized service to the town of Mexia, big changes were on the horizon for the AM/FM combo. The first of these changes came on September 16, 2005 as 104.9 became a Jack FM style country format, playing a span of several decades, as KWGW George FM. Along with the suddenly broad playlist and branding change, KWGW discontinued serving the small town of Mexia and began targeting the much larger Waco-Temple market.

On August 23, 2007, 104.9 reverted to KRQX-FM, re-branded to Q 104.9, and returned to a traditional gold-based country format. .^[3]

In 2010, 104.9 went a completely new direction. After 26 years of programming only country music, "104.9 The Beat" debuted with a Hip Hop format, becoming Waco's first ever radio station targeting an Urban audience. On August 27, 2013, the physical plant was relocated out of Mexia, changing its community of license to Bellmead, and signaling the completion of the move-in to Waco. The call sign was soon changed to KWBT, for "Waco's Beat", matching the new brand.

On January 1, 2014, KWBT and 94.5 KBCT swapped formats and calls, with KWBT moving to 94.5 while KBCT went in reverse to the 104.9 signal. It then relaunched as Rhythmic Top 40 "Hot 104.9", quickly requesting another call change to KBHT.^[4]

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2.^[5]

On August 20, 2016, KBHT changed its format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".^[6]

On August 29, 2017, KBHT changed its format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM".^[7]

On August 30, 2017, KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's WACO-FM.

On February 15, 2021, KBHT-HD2 and its 101.3 translator changed their format from country to oldies, branded as "Cool 101.3".^[8]

On June 29, 2021, an announcement came that "104.9 Bob FM" has rebranded as "Star 104.9".^[9]

On July 2, 2023, KBHT changed its format from adult contemporary to a simulcast of classic country-formatted KEKR 1590 AM Waco, branded as "Kicker 104.9".^[10]

On July 15, 2024, M&M Broadcasters completed the sale of 92.9 KRMX Marlin to First Dallas Media. As a result, the Texas Country format "Shooter-FM" and the featured on 92.9 was moved to this station. The KRMX callsign from 92.9 was shifted to this facility one week later.

Translators

Broadcast translators for KBHT
Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	Transmitter coordinates	FCC info	Notes
K267AI	101.3 FM	Moody, Texas	148790	250	113 m (371 ft)	D	31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222	LMS	First air date: December 12, 2006 (as 90.7 K214EI); rebroadcasts HD2
K230CK	93.9 FM	Waco, Texas	156271	250	113 m (371 ft)	D	31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222	LMS	First air date: December 1, 2014 (as 104.5 K283CD; rebroadcasts HD3
K297CC	107.3 FM	Waco, Texas	156281	250	106 m (348 ft)	D	31°32′15.30″N 97°05′32.90″W / 31.5375833°N 97.0924722°W / 31.5375833; -97.0924722	LMS	First air date: December 1, 2014; rebroadcasts HD4

Previous logo

References

^ "Facility Technical Data for KRMX". Licensing and Management System. Federal Communications Commission.
^ "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009. Archived from the original on August 14, 2011. Retrieved January 1, 2014.
^ "KRQX Call Sign History". United States Federal Communications Commission, audio division.
^ WACO'S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)
^ [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)
^ M&M Moves Three Waco Stations Radioinsight - August 22, 2016
^ KBHT Makes Annual Format Change Radioinsight - August 29, 2017
^ Hits 101.3 Brings Oldies To Waco Radioinsight - February 15, 2021
^ Bob becomes a Star Radioinsight - June 29, 2021
^ Kicker Replaces Star in Waco Radioinsght - July 2, 2023

External links

Facility details for Facility ID 21494 (KBHT) in the FCC Licensing and Management System
KBHT in Nielsen Audio's FM station database
Facility details for Facility ID 156271 (K230CK) in the FCC Licensing and Management System
K230CK at FCCdata.org
Facility details for Facility ID 148790 (K267AI) in the FCC Licensing and Management System
K267AI at FCCdata.org
Facility details for Facility ID 156281 (K297CC) in the FCC Licensing and Management System
K297CC at FCCdata.org

[1] "Facility Technical Data for KRMX". Licensing and Management System. Federal Communications Commission.

[2] "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009. Archived from the original on August 14, 2011. Retrieved January 1, 2014.

[3] "KRQX Call Sign History". United States Federal Communications Commission, audio division.

[4] WACO'S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)

[5] [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)

[6] M&M Moves Three Waco Stations Radioinsight - August 22, 2016

[7] KBHT Makes Annual Format Change Radioinsight - August 29, 2017

[8] Hits 101.3 Brings Oldies To Waco Radioinsight - February 15, 2021

[9] Bob becomes a Star Radioinsight - June 29, 2021

[10] Kicker Replaces Star in Waco Radioinsght - July 2, 2023

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Country radio stations in the state of Texas
Stations	KABW – Baird KACQ – Lometa KACT – Andrews KACT-FM – Andrews KAGG – Madisonville KAJA – San Antonio KALP – Alpine KAML – Kenedy-Karnes City KARX – Canyon KASE-FM – Austin KATP – Amarillo KATX – Eastland KAUM – Colorado City KAYD-FM - Silsbee KBCT – Waco KBCY – Tye KBEC – Waxahachie KBEY – Burnet KBHT - Bellmead KBQQ – Smiley KBST-FM – Big Spring KBUK – La Grange KCKL – Malakoff KCKM – Monahans KCLW – Hamilton KCTX-FM – Childress KCUN-LP - Livingston KCWM – Hondo KCYY – San Antonio KDCD – San Angelo KDDD-FM – Dumas KDHN – Dimmitt KDLK-FM – Del Rio KDNZ – Pecos KDRX – Laughlin Air Force Base KEAN-FM – Abilene KEKR - Mexia KEON – Ganado KERC – Kermit KEYE – Perryton KFLP-FM – Floydada KFST-FM – Fort Stockton KFTX – Kingsville KFWR – Jacksboro KFYN-FM – Detroit KGAS-FM – Carthage KGKL-FM – San Angelo KGNC-FM – Amarillo KHBR – Hillsboro KHDY – Clarksville KHEY-FM – El Paso KHFX – Cleburne KHKX – Odessa KHLB – Mason KHOS-FM – Sonora KIBQ – Austwell KIKT – Cooper KILT-FM – Houston KIMP – Mount Pleasant KIUN – Pecos KIVY-FM – Crockett KIXS – Victoria KJCS – Nacogdoches KKBQ – Pasadena KKCN – Ballinger KKLY – El Paso KKUS – Tyler KKYN-FM – Plainview KKYR-FM – Texarkana KKYX – San Antonio KLLL-FM – Lubbock KLSR-FM – Memphis KLUR – Wichita Falls KLXK – Breckenridge KMBL – Junction KMHT – Marshall KMIL – Cameron KMKT – Bells KMOO-FM – Mineola KMUL-FM – Muleshoe KMVL-FM – Madisonville KMWX – Abilene KNAF – Fredericksburg KNAF-FM – Fredericksburg KNAL - Port Lavaca KNEL-FM – Brady KNES – Fairfield KNFM – Midland KNUE – Tyler KNUZ – San Saba KOLI – Electra KOLJ – Quanah KOMX – Pampa KORA-FM – Bryan KORQ - Winters KOXE – Brownwood KOYN – Paris KPAN – Hereford KPAN-FM – Hereford KPET – Lamesa KPIR – Granbury KPLX – Fort Worth KPSO-FM – Falfurrias KPUR-FM - Claude KQBB – Center KQBQ – Meyersville KQBR – Lubbock KQTY-FM – Borger KRBL – Idalou KRMX – Marlin KRNH – Kerrville KRPT – Devine KRRG – Laredo KRUN – Ballinger KRVA-FM - Campbell KRVF – Kerens KRXT – Rockdale KRYS-FM – Corpus Christi KSAM-FM – Huntsville KSAQ – Charlotte KSCH – Sulphur Springs KSCN – Pittsburg KSCK-LP – Sterling City KSCS – Fort Worth KSEM – Seminole KSLI – Abilene KSNY-FM – Snyder KSSL – Post KSTA – Coleman KSTV-FM – Dublin KTEX – Mercedes KTFW-FM – Glen Rose KTHP – Hemphill KTKO – Beeville KTTX – Brenham KTTY - New Boston KTWL – Hempstead KTXM – Hallettsville KUFA – Hebbronville KUKA – Driscoll KULM-FM – Columbus KULP – El Campo KUSJ – Harker Heights KUZN – Centerville KVET-FM – Austin KVLG – La Grange KVMC – Colorado City KVMK – Wheelock KVRP-FM – Haskell KVST – Huntsville KVWC-FM - Vernon KWBC – College Station KWBF - Lubbock KWBY-FM - Ranger KWED – Seguin KWFS-FM – Wichita Falls KWPW - Robinson/Waco KWRD – Henderson KWYU – Christine KXDJ – Spearman KXEZ-Farmersville KXOX – Sweetwater KXXN - Iowa Park KYKK – Junction KYKM – Yoakum KYKR – Beaumont KYKS – Lufkin KYKX – Longview KYOX - Comanche KYXX – Ozona KYYK – Palestine KYYW – Abilene KZAH - Harper WACO-FM – Waco WTAW-FM - Buffalo
Defunct	KDLP-LP – Ace KOGT – Orange KRHC – Burnet KSEY-FM – Seymour KSTB – Crystal Beach KTON – Belton KUOL – San Marcos
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas

Redrock Broadcasting
Radio stations by callsign	KDWY KRQX KURR KUTQ
Corporate officers	David Simmons Craig Hanson Bruce Thomas
Other employees	Bret Leifson Secretary and Controller Alan Hague Vice President of Operations Scot Mathews Vice President of Engineering
Website: simmonsmedia.com