LIMS Add Competitive Advantage to CDMOS

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Meals
Meals
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Full-course dinner Tasting menu Amuse-bouche Hors d'oeuvre Soup Entrée Roast Main course Salad Side dish Entremets Dessert Savoury Meal preparation
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À la carte Banquet Buffet Cuisine list Drink Eating Food Grazing History of breakfast Kamayan Table d'hôte Table manners Table setting

A value meal (not to be confused with a value menu) is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They were common at fast food restaurants.

A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with loyalty marketing.^[1]

In early 2024, a survey found that in the USA, 80 percent of adults consider fast food a luxury because of price hikes. Adding to unhappiness about pricing policy at peak times, 44 percent of adults surveyed reported that they had been asked for a tip by fast food restaurant staff.^[2] In August 2024, it was reported that fast food chains such as McDonald's, Burger King, and Wendy's are reintroducing value meals on their menus.^[3]

• Combination meal