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生意模式（粵拼：soeng1 jip6 mou4 sik1；英文：business model），或者叫商業模式，係管理同策略上嘅一個概念。一個商業模式係指一間公司有關「要點樣達到自己目的」（賺取高利潤）嘅詳細策略計劃。一個商業模式起碼會講明晒以下呢啲資訊^[1]^[2]^[3]：

間公司要提供咩貨品或者服務，以及呢啲貨品服務對客嚟講有咩經濟價值（會令客肯俾錢買呢啲貨品服務）；
間公司主打咩市場；
間公司有乜競爭對手；
間公司嘅核心能力係乜，可以得到乜嘢競爭優勢；
間公司要提供做到呢啲嘢需要用到啲乜嘢資源，以及間公司要點確保呢啲資源嘅供應（可以睇價值鏈）；

等等。

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舉個簡單例子說明，想像家陣有個遊戲開發者要諗佢哋嘅商業模式，佢哋要度嘅有以下嘅嘢^[4]：

佢哋要開發一隻遊戲 $x$ ，呢隻遊戲能夠滿足乜嘢需求；
$x$ 主要吸引乜嘢類型（性別、年齡、喜好）嘅玩家；
喺經已存在喺市面上嘅遊戲或者好快會出嘅遊戲當中，有邊啲有可能係 $x$ 嘅替代品；
佢哋有咩專長，而呢點會令 $x$ 同競爭對手喺設計上有邊啲唔同嘅地方，令 $x$ 具有獨特價值；
要開發 $x$ 需要乜嘢人員，請呢啲人員要使幾多錢同第啲資源，呢啲資源要點樣籌募；

...等等。

睇埋

文獻

T. Burkhart, J. Krumeich, D. Werth, and P. Loos, Analyzing the Business Model Concept — A Comprehensive Classification of Literature, Proceedings of the International Conference on Information Systems (ICIS 2011). Paper 12. http://aisel.aisnet.org/icis2011/proceedings/generaltopics/12
H. Chesbrough and R. S. Rosenbloom, The Role of the Business Model in capturing value from Innovation: Evidence from XEROX Corporation's Technology Spinoff Companies., Boston, Massachusetts, Harvard Business School, 2002.

引述

↑ Business Model Generation, Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010
↑ Geissdoerfer, Martin; Savaget, Paulo; Evans, Steve (2017). "The Cambridge Business Model Innovation Process". Procedia Manufacturing. 8: 262–269.
↑ George, G. and Bock, A. J. (2011). The business model in practice and its implications for entrepreneurship research. Entrepreneurship Theory and Practice, 35(1): 83-111.
↑ Rayna, T., & Striukova, L. (2014). 'Few to Many': Change of Business Model Paradigm in the Video Game Industry. Digiworld Economic Journal, (94), 61.

拎

維基同享中有關生意模式嘅資源類
（英文） Sustaining Digital Resources: An on-the-ground view of projects today, Ithaka, November 2009. Overview of the models being deployed and analysis on the effects of income generation and cost management.

[1] Business Model Generation, Alexander Osterwalder, Yves Pigneur, Alan Smith, and 470 practitioners from 45 countries, self-published, 2010

[2] Geissdoerfer, Martin; Savaget, Paulo; Evans, Steve (2017). "The Cambridge Business Model Innovation Process". Procedia Manufacturing. 8: 262–269.

[3] George, G. and Bock, A. J. (2011). The business model in practice and its implications for entrepreneurship research. Entrepreneurship Theory and Practice, 35(1): 83-111.

[4] Rayna, T., & Striukova, L. (2014). 'Few to Many': Change of Business Model Paradigm in the Video Game Industry. Digiworld Economic Journal, (94), 61.

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