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| Broadcast area | Wilmington Metro |
|---|---|
| Frequency | 97.3 MHz |
| Branding | Coast 97.3 |
| Programming | |
| Format | Mainstream urban |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WAAV, WGNI, WKXS-FM, WWQQ-FM | |
| History | |
First air date | February 24, 1970 (as WHSL-FM) |
Former call signs | WHSL-FM (1970–1989) WMFD-FM (1989–1990)[1] |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 8584 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 269.3 meters |
Transmitter coordinates | 34°03′6.6″N 78°04′56″W / 34.051833°N 78.08222°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | coast973.com |
WMNX (97.3 FM) is a mainstream urban formatted broadcast radio station licensed to Wilmington, North Carolina and serving the Wilmington Metro area.
97.3 started in 1970 as WHSL-FM, sister station to AM 1490 WHSL. In the early 1980s, album-oriented rock WHSL was launched. In the late 1980s, WHSL shifted to soft adult contemporary music during the day and smooth jazz in the evening, with calls WMFD-FM and later WMNX. In 1992, it switched to mainstream urban and began using the branding "Coast 97.3"[citation needed]. In 1999, Cape Fear Broadcasting announced the sale of its six stations to Cumulus Broadcasting. The sale was challenged by Ocean Broadcasting of Wilmington because it would give Cumulus 6 FMs and an AM in Wilmington, and about 55 percent of market revenue.[3] Today, WMNX airs a mainstream urban format.
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