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Proximity bias refers to the cognitive bias that people have a preference for things that are close in time and space.[1]
The common proverb, out of sight, out of mind, is a reflection proximity bias.[2]
Proximity bias originates as an evolutionary social psychology trait when people lived in physically close-knit communities for survival.[3]
Within the workplace, proximity bias may be exhibited towards onsite workers and against remote workers.[4][2]
People exhibit a proximity bias in their investments.[5]