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Polo TV
CountryPoland
Headquarters04-175 Warsaw
Ostrobramska st. 77
Programming
Language(s)Polish
Picture format576i (16:9 SDTV) (2011-2019)
1080i (HDTV) (Since 2019)
Ownership
OwnerZPR Media (2011-2017)
Grupa Polsat Plus (since 2017)
Sister channelsDisco Polo Music
History
Founded11 April 2011; 13 years ago (2011-04-11)
Launched7 May 2011; 13 years ago (2011-05-07)
Links
Websitepolotv.pl
Availability
Terrestrial
Polish DigitalMUX 1 (Channel 14) (SD)

Polo TV is a Polish-language television channel, focusing mainly on music programming. Its owner is Telewizja Polsat. The station mainly plays disco polo and dance[1] as well as folk, country, romani, muzyka biesiadna (lit. 'festive music') and foreign disco music.[2] Aside from music broadcasting, the station also airs entertainment programmes and coverage of music events.

History

The online test broadcast of the channel started on 11 April 2011 and the official launch took place on 7 May 2011.[3] From the beginning of broadcasting until 4 December 2019, the channel was free-to-air on satellite. Initially, the station broadcast only festive and disco polo music[4] and to a lesser extent folk, country and romani music. It was not until spring 2012 that it began broadcasting programmes dedicated to dance music and foreign disco music. On 24 December 2011, it reached the highest viewership among music stations in the commercial 16-49 group. From September to December 2011, the station was the second most-watched Polish music station.[5]

In July 2012, Polo TV became the most watched music TV station in Poland.[6] It also reached that status in July 2013, when the station's programming took the top ten places among the most watched, with Disco Hit Festival – Kobylnica reaching the highest viewership of 219,000.[7] On October 1, 2013, Polo TV began airing the TVP show Święta Wojna, which was the first non-music piece of programming aired on the channel.[8] In September 2014 Polo TV produced their first original show, Miłość w rytmie disco [pl].[9]

As a result of a deal with ZPR Media, On December 4, 2017, Telewizja Polsat acquired 100% of shares in Lemon Records (the broadcaster of the station) becoming its owner.[10][11]

On October 11, 2019, the station started airing in HD.[12] The station was encoded and therefore taken off free-to-air satellite on December 4, 2019.[13]

On May 6, 2021, for the 10th anniversary of the station, a new special programme: 10 lat Polo TV: Edyta i Maciek was launched and 10 celebratory concerts were held and transmitted by the station.[14]

Terrestrial Broadcasting

The channel entered the competition for a place in the first multiplex of digital terrestrial television. On 26 April 2011, the National Broadcasting Council resolved the competition, in which the concession for terrestrial broadcasting was awarded to Kino Polska and 3 other stations. After Kino Polska withdrew from its place in the multiplex, the National Broadcasting Council awarded the concession to Polo TV. Multiplex 1 was launched on 15 December 2011, and Polo TV has been broadcasting terrestrially since 19 December 2011.[15]

Current Programming

The following is a list of Polo TV's programming:[16][17]

  • Chłopaki do Wzięcia [pl]
  • Disco Duety
  • Disco Relax [pl]
  • Disco Nie Śpi
  • Disco Polo Live [pl]
  • Disco Polo Mix
  • Disco Star
  • Disco weekend z Blondi
  • Folkowe Love
  • Hit za hitem
  • Imprezowe Sztosy
  • Kochamy lata 90.
  • Koncertowa niedziela
  • Koncertowe Love
  • Łączy nas muzyka
  • Moje Disco Moje Wszystko
  • Muzyczna podróż z Teresą Werner
  • Muzyczna przeglądarka
  • Nie ma cwaniaka na discopolaka
  • Nówki
  • Polskie szlagiery
  • Prawy do lewego
  • Święta z Polo TV
  • Top 10 Lista Przebojów
  • Tylko Dance
  • Weselne przeboje
  • Zdrady [pl]
Logo Description Date of use Reference
A big red letter P created from several arcs in a single stroke, the name of the station is written below it. Appears translucent on the screen. May 7, 2011 - May 26, 2012 [3]
Icon in rainbow colours. Smaller and more mobile than the previous one. Polo TV subtitle unchanged. Has a horizontal variant where the icon serves as the letter P. May 26, 2012 – January 10, 2016
Icon presented in 3D, slightly tilted. Subtitle unchanged. January 11, 2016 – Today [18]

References

  1. ^ "Polo tv - O Polo Tv - Hity disco polo & dance, teledyski, muzyka, wywiady http://www.polotv.com.pl/". 2012-11-27. Archived from the original on 2012-11-27. Retrieved 2024-04-28. {{cite web}}: External link in |title= (help)
  2. ^ "Archiwum - Multimedia Polska S.A." 2013-02-09. Archived from the original on 2013-02-09. Retrieved 2024-04-28.
  3. ^ a b "7 maja oficjalny start Polo TV". saturier.pl (in Polish). Retrieved 2024-07-20.
  4. ^ "Disco polo przez całą dobę. Powstanie nowy kanał TV". forsal.pl (in Polish). 2011-02-19. Retrieved 2024-04-28.
  5. ^ "Polo TV: Disco polo zatrzymuje widza dłużej przed TV". Media2.pl (in Polish). Retrieved 2024-04-28.
  6. ^ "Muzyka disco-polo triumfuje. Polo TV liderem kanałów muzycznych w Polsce". www.wirtualnemedia.pl (in Polish). 2012-08-17. Retrieved 2024-04-28.
  7. ^ "Polo TV na czele kanałów muzycznych, zyskują iTV i MTV Polska". www.wirtualnemedia.pl (in Polish). 2013-08-09. Retrieved 2024-04-28.
  8. ^ "Serial "Święta wojna" i rozrywka jesienią w Polo TV". saturier.pl (in Polish). Retrieved 2024-04-28.
  9. ^ "Powstaje pierwszy serial disco polo. "Miłość w rytmie disco" trafi na ekrany jesienią". naTemat.pl (in Polish). Retrieved 2024-04-28.
  10. ^ "Polsat kupuje kanały Eska TV". saturier.pl (in Polish). Retrieved 2024-04-28.
  11. ^ "Polsat za 103 mln zł kupuje 7 kanałów telewizyjnych od ZPR Media". www.wirtualnemedia.pl (in Polish). 2017-12-04. Retrieved 2024-04-28.
  12. ^ "Superstacja, Fokus TV i Polo TV będą emitowane w jakości HD". www.wirtualnemedia.pl (in Polish). 2019-10-03. Retrieved 2024-04-28.
  13. ^ Kaźmierska, Anita (2019-12-04). "Polo TV kodowany na satelicie". SAT Kurier.
  14. ^ "Letnia scena POLO TV. Zobacz szczegóły drugiej edycji! - polotv.pl". www.polotv.pl (in Polish). Retrieved 2024-04-28.
  15. ^ "Eska TV i Polo TV już nadają naziemnie". Media2.pl (in Polish). Retrieved 2024-04-28.
  16. ^ "Polo TV - Program TV na 15.04.2024".
  17. ^ "Programy - polotv.pl - oficjalna strona internetowa telewizji Polo TV". www.polotv.pl (in Polish). Retrieved 2024-04-28.
  18. ^ "Kanał Polo TV z nową oprawą graficzną i muzyczną (wideo)". www.wirtualnemedia.pl (in Polish). 2016-01-25. Retrieved 2024-07-20.
source: https://en.wikipedia.org/wiki/Polo_TV