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Berger often keynotes major conferences and events like SXSW and Cannes Lions and consults for organizations like Apple Inc., Google,[8] Nike, Amazon, GE, 3M, and the Gates Foundation.[9]
Invisible Influence: The Hidden Factors that Shape Behavior, Simon & Schuster, 2016
The Catalyst: How to Change Anyone's Mind (2020)
Magic Words: What to Say to Get Your Way (2023)
Selected articles
Berger, Jonah and Grant Packard (2018), “Are Atypical Things More Popular?” Psychological Science, 29(7), 1178–1184.
Packard, Grant and Jonah Berger (2017), “How Language Shapes Word of Mouth’s Impact,” Journal of Marketing Research, 54(4), 572–588.
Akpinar, Ezgi and Jonah Berger (2015), “Drivers of Cultural Evolution: The Case of Sensory Metaphors,” Journal of Personality and Social Psychology, 109 (1), 20–34.
Berger, Jonah (2014) “Word-of-Mouth and Interpersonal Communication: A Review and Directions for Future Research” Journal of Consumer Psychology, 24(4), 586–607.
Berger, Jonah and Raghuram Iyengar (2013), “Communication Channels and Word of Mouth: How the Medium Shapes the Message,” Journal of Consumer Research, October.
Zoey Chen and Jonah Berger (2013), “When, Why, and How Controversy Causes Conversation,” Journal of Consumer Research, October.
Berger, Jonah, Eric Bradlow, Alex Braunstein, and Yao Zhang (2012), “From Karen to Katie: Using Baby names to Study Cultural Evolution” Psychological Science, 23 (10), 1067–1073.
Sela, Aner and Jonah Berger (2012), “Decision Quicksand: How Trivial Choice Suck Us In” Journal of Consumer Research, 39(2), 360–370.
Berger, Jonah and Eric Schwartz (2011), “What Drives Immediate and Ongoing Word of Mouth?” Journal of Marketing Research, October, 869–880.
Berger, Jonah and Devin Pope (2011), “Can Losing Lead to Winning?” Management Science, 57(5), 817–827.
Berger, Jonah, Marc Meredith, and S. Christian Wheeler (2008), “Contextual Priming: Where People Vote Affects How They Vote,” Proceedings of the National Academy of Sciences, 105 (26), 8846–8849.
Berger, Jonah and Gráinne M. Fitzsimons (2008), “Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice,” Journal of Marketing Research, 45(1), 1–14.
Berger, Jonah and Chip Heath (2007), “Where Consumers Diverge from Others: Identity-Signaling and Product Domains,” Journal of Consumer Research, 34(2), 121–134.