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Color of Change
Founded2005[1]
FounderJames Rucker, Van Jones
Type 501(c)(4)
FocusCivil rights, politics, mass media
Location
MethodOnline advocacy, lobbying, petitions
Key people
Rashad Robinson, Heather McGhee
Revenue
$4.02 million (2023)[2]
Websitecolorofchange.org

Color of Change is a progressive[3][4] nonprofit civil rights advocacy organization in the United States.[5][6][7] It was formed in 2005 in the aftermath of Hurricane Katrina in order to use online resources to strengthen the political voice of African Americans.[8] Color of Change is a 501(c)(4) advocacy organizing with an affiliated political action committee.[9]

History and overview

Color of Change was co-founded in 2005 by James Rucker and Van Jones to replicate the MoveOn.org email list model among African American Internet users.[10][11] Rucker had previously worked for the MoveOn.org Political Action and MoveOn.org Civic Action while Jones was the founder of the Ella Baker Center for Human Rights.[12] Rashad Robinson is the organization's president, having joined the organization in May 2011.[13]

Color of Change utilizes the Internet, and specifically e-mail, as its main conduit for communicating with its members. Web 2.0 developments such as social networking sites also contribute to the organization's strategy.[14][15]

In 2015, Color of Change was ranked 6th on Fast Company's list of the 50 Most Innovative Companies in the World.[16]

Rashad Robinson serves as the organization's president. In December 2019 Heather McGhee became chair of the board of directors.[17]

Activities

Criminal justice advocacy

The organization gained prominence with its national campaign to assist the Jena Six, in which Color of Change raised $212,000 for the Jena Six legal defense, largely through online donations.[12][18] The Chicago Tribune's Howard Witt noted that Color of Change was the only national civil rights group to be fully transparent with their use of the funds related to the Jena Six.[19] The Jena campaign was such a galvanizing force that it tripled Color of Change's membership.[18]

In September 2008, Color of Change began a campaign in support of Troy Davis. Over 666,000 petitions urging clemency for Mr. Davis were delivered to the Georgia pardons board.[20] The Georgia Board of Pardons and Paroles denied clemency to Troy Davis.[21] Color of Change released a formal statement after Troy Davis' death.[22]

Color of Change began a campaign in support of Trayvon Martin on March 19, 2012. The organization also advocated the repeal of Stand Your Ground laws nationwide.[23][24]

In 2013, Color of Change launched a campaign targeting private prisons, demanding that investors in private prisons divest their investments. Various corporations have since divested nearly $60 million from the private prison industry.[25]

Criticism of media

Glenn Beck

In 2009, Color of Change launched a campaign urging advertisers on Glenn Beck's Fox News show to pull their ads, in response to comments by Beck in which he called President Obama "a racist" who has a "deep-seated hatred for white people or the white culture."[26] Affected advertisers switched their ads to different Fox programs.[27]

Nas and Fox News

A campaign against Fox News was developed in protest of recurring remarks that Color of Change believed to be racist,[28] including negative comments directed at President Barack Obama and First Lady Michelle Obama.[29][30][31] This campaign was led by hip hop artist Nas, Color of Change, Moveon.org, and Brave New Films. The campaign collected 620,000 petition signatures, which were delivered to Fox News headquarters in July 2008.[32]

Pat Buchanan

In 2011, Color of Change launched a campaign urging MSNBC to fire Pat Buchanan for his alleged remarks about white supremacy and his affiliation with a white supremacist radio program.[33][34] MSNBC suspended Buchanan's show for four months before cancelling it in February 2012.[35]

News Accuracy Report Card

In March 2015, Color of Change and Media Matters for America released Not To Be Trusted: Dangerous Levels of Inaccuracy in TV Crime Reporting in NYC,[36] a report detailing how the organization believes that local news coverage in New York City distorts the picture of criminal justice, and the negative impacts this inaccurate imagery has on black communities. [37]

All My Babies' Mamas

In January 2013, Color of Change launched a campaign demanding that Oxygen and its parent company, NBCUniversal, cease production on the reality TV show All My Babies’ Mamas, starring rapper Shawty Lo and the ten mothers of his eleven children. Color of Change argued that the show perpetrated harmful stereotypes about African American families.[38] A Change.org petition garnered over 40,000 signatures and Oxygen announced the cancellation of the show.[39]

Saturday Night Live

In October 2013, an open letter penned by Color of Change Executive Director Rashad Robinson and published in The Hollywood Reporter criticized Saturday Night Live (SNL) Executive Producer Lorne Michaels for the lack of diversity on SNL, pointing out that only three black women had joined the show’s repertory cast in its then-39-year history.[40]

Othniel Askew

In October 2014, Color of Change listed Othniel Askew among other victims of police violence published on Twitter. Askew was shot by a police officer in 2003 moments after he assassinated the New York City council member James Davis while he still had seven bullets in his gun. Several of the witnesses of the event were outraged by the inclusion of Askew in the list as a “victim” of police brutality since he was shot at by an officer while Askew was armed with a gun and murdering Davis on a public balcony with said gun.[41]

Amy Pascal

In December 2014, Color of Change launched a petition for Sony to fire Amy Pascal, the co-chairman of Sony Pictures Entertainment, after her e-mails were leaked.[42] Pascal had suggested President Barack Obama would enjoy Django Unchained and The Butler, two films which deal with slavery in the United States and the pre-civil rights era.[43][44]

Policy positions

In 2012, representatives from the Color of Change attended a meeting of the Democracy Initiative, a progressive coalition whose goals include restricting political contributions permitted by the United States Supreme Court decision in Citizens United v. Federal Election Commission and combating voter ID laws.[45]

In July 2014, Color of Change launched a campaign calling out ten members of the Congressional Black Caucus for opposing efforts to protect net neutrality.[46]

Color of Change advocated for investigations of Wall Street banks in the wake of a national housing and foreclosure crisis.[47]

Political advocacy

American Legislative Exchange Council

Color of Change began a boycott campaign against the American Legislative Exchange Council (ALEC) on December 8, 2011, objecting to ALEC's support of Voter ID laws.[48][49] After the campaign was expanded to a protest of stand-your-ground laws following the Trayvon Martin shooting, a number of major companies pulled their funding from ALEC. Color of Change also urged its members to take online and offline action to convince corporations to quit ALEC.[50]

Congressional Black Caucus

The organization lobbied the Congressional Black Caucus (CBC) in 2007 to not host a Democratic presidential debate with the Fox network.[51] Democratic presidential candidates Hillary Clinton and Barack Obama eventually decided to shun the Congressional Black Caucus/Fox debate. James Rucker, one of the founders of Color of Change, argued that Fox was using its partnership with the CBC as part of an image building campaign to make itself appear more "Black-friendly."[52]

In 2008, Color of Change began an e-mail campaign to urge members of the CBC (those who are superdelegates) to endorse candidates according to how their districts voted.[53] In February 2008, Representative John Lewis, a senior member in Congress and the CBC, declared that he would switch his allegiance from Hillary Clinton to Barack Obama because his district overwhelmingly supported Obama in its primary.[54]

Support for net neutrality

In 2019, Color of Change joined several other organizations calling for support for net neutrality by asking for pressure to be put on Senator Mitch McConnell to stop blocking the Save the Internet Act in the U.S. Senate.[55][56]

Opposition to use of plantations for weddings

In late 2019, after contact initiated by Color of Change, "five major websites often used for wedding planning have pledged to cut back on promoting and romanticizing weddings at former slave plantations."[57]

See also

References

  1. ^ Gold, Matea (August 24, 2009). "Glenn Beck goes after Color of Change co-founder Van Jones". Los Angeles Times. Archived from the original on 10 April 2015. Retrieved 2 June 2015.
  2. ^ Suozzo, Andrea; Glassford, Alec; Ngu, Ash; Brandon, Roberts (11 July 2024). "Colorofchange Org - Nonprofit Explorer". ProPublica. Retrieved 13 July 2024.
  3. ^ Carroll, Lauren; Contorno, Steven (October 30, 2014). "Republicans are trying to impeach Barack Obama, civil rights group says". PolitiFact.com. Tampa Bay Times. Retrieved 2 June 2015.
  4. ^ Chockshi, Niraj (September 24, 2014). "Yahoo, Yelp, Facebook, Google and Microsoft reconsider their relationship with free-market group ALEC". The Washington Post. Retrieved 2 June 2015.
  5. ^ Thompson, Krissah (December 28, 2010). "Activist groups take full advantage of new media outlets to spread their message". The Washington Post. Retrieved 2 June 2015.
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  7. ^ Lewis, Renee (October 22, 2014). "Activists demand comprehensive federal data on Americans killed by police". Al Jazeera America. Retrieved 2 June 2015.
  8. ^ Shaw, Randy (2013). Activist's Handbook: Winning Social Change in the 21st Century. University of California Press. p. 170. ISBN 9780520956995.
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  33. ^ Huffington Post: Pat Buchanan's MIA From MSNBC While Promoting Controversial Book. November 8, 2011. Archived June 26, 2012, at the Wayback Machine
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  36. ^ "Not To Be Trusted: Dangerous Levels of Inaccuracy in TV Crime Reporting in NYC". Color of Change. Archived from the original on 2015-05-23. Retrieved 2015-05-15.,
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  38. ^ Couch, Aaron (January 13, 2013). "Civil Rights Group Accuses Oxygen Reality Show of Racism". The Hollywood Reporter. Archived from the original on 10 June 2015. Retrieved 2 June 2015.
  39. ^ Porter, Alfonzo (January 16, 2013). "All My Babies' Mamas: Change.org scores a victory against negative images". The Washington Post. Archived from the original on 13 May 2015. Retrieved 2 June 2015.
  40. ^ "Civil Rights Group to Lorne Michaels: Why Doesn't 'SNL' Cast Black Women? (Exclusive)". The Hollywood Reporter. Archived from the original on 1 November 2013. Retrieved 1 November 2013.
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  46. ^ "Fight over net neutrality gets racial". Seattle pi. Archived from the original on 14 July 2014. Retrieved 3 July 2014.
  47. ^ "MoveOn, Color Of Change Demand Obama To Investigate Wall Street Banks, Housing Crisis". Huffington Post. January 19, 2012. Archived from the original on 23 November 2014. Retrieved 2 June 2015.
  48. ^ Hsu, Tiffany (April 6, 2012). "Coca-Cola, Kraft leave conservative ALEC after boycott launched". Los Angeles Times. Archived from the original on 12 October 2014. Retrieved 2 June 2015.
  49. ^ Condon, Stephanie (April 23, 2012). "Liberals keep up the pressure on ALEC". CBS News. Archived from the original on 23 January 2016. Retrieved 2 June 2015.
  50. ^ Hoffman, John. "ColorofChange.org and Advocacy: The ALEC Campaign". Nonprofit Quarterly. Archived from the original on 9 May 2012. Retrieved 10 May 2012.
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  53. ^ "Tell CBC superdelegates to uphold the will of the voters". Color of Change. Archived from the original on 6 September 2012. Retrieved 8 May 2012.
  54. ^ Zeleny, Jeff, and Patrick Healy (2008-02-15). "Black Leader, a Clinton Ally, Tilts to Obama". The New York Times. Archived from the original on 2011-05-13. Retrieved 2008-03-24.{{cite news}}: CS1 maint: multiple names: authors list (link)
  55. ^ "Tell Congress: Undo the FCC's disastrous Net Neutrality ruling". ColorOfChange.org. Archived from the original on 2021-09-16. Retrieved 2021-09-16.
  56. ^ "Civil-Rights and Media-Equity Groups Call on Senate to Pass the Save the Internet Act". Free Press. Archived from the original on 2019-06-29. Retrieved 2019-06-29.
  57. ^ Murphy, Heather (December 5, 2019). "Pinterest and The Knot Pledge to Stop Promoting Plantation Weddings". The New York Times. Archived from the original on November 26, 2021. Retrieved December 7, 2019.
source: https://en.wikipedia.org/wiki/Color_of_Change

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