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Lexus Link, launched in October 2000, is a subscription-based safety and security service from Lexus. It has been offered as a factory-installed option, available on certain Lexus models (LX, GX, LS, and GS), offering call-center-based telematics services to owners with equipped vehicles in the United States and Canada. The second-generation Lexus Link system utilizes a dedicated cellular phone (dual-mode CDMA/analog), Global Positioning Satellite (GPS) technology and 24-hour live-operator support. In 2009, an expanded system with added functionality, Lexus Enform with Safety Connect, succeeded Lexus Link.
The first generation Lexus Link system was a private-labeled brand of OnStar, operating on Verizon Wireless’ cellular network, available as a factory-installed option on the following vehicles in Model Years 2001-04: LS 430 ('01-'04), GX 470 ('03-'04), LX 470 ('03-'04), SC 430 ('03-'04) and RX 330 ('04). The first generation system was analog-only and is no longer operational.[1]
The second generation Lexus Link system was launched October 2005 as a private-label brand of OEM Telematics Services, available as a factory-installed option on MY 2006 and later LX, GX (vehicles produced October 1, 2005 and later) and MY 2007 and later LX, GX, LS, GS vehicles and uses dual-mode (digital/analog) technology operating on Verizon Wireless’ cellular network.[citation needed]
The differences between the first and second generation systems are as follows:
| Item | 2nd Generation Lexus Link | 1st Generation Lexus Link |
|---|---|---|
| System Diagram | Bus buffer not listed | Bus buffer listed |
| Cellular Network Infrastructure | Digital (CDMA) / Analog | Analog only |
| Voice Recognition | Available (English Only) | Not available |
| Voice Prompt Language Selection | English, some Spanish | English |
| Automatic Theft Notification | Not available | Available |
| Remote Horn and Lights | Available | Not available |
| Memo Record | Not available | Available |
| Advisor Record | Available | Not available |
| Personal Calling | Available | Not available |
| Advanced Services | Available | Not available |
| Backup Battery | Non-rechargeable Type | Rechargeable Type |
| Diagnosis/Status | LED Only | LED and Voice Prompt |
Lexus Link is offered in the continental U.S. and Alaska. Different service packages are offered to customers. While safety and security are the main purpose of the Lexus Link system, further services include driving directions, information assistance, traffic, weather, stock quotes, or Personal Calling. Depending on service package, potential services include:[2]
| Service Name | Service Description |
|---|---|
| Airbag Deployment Notification | In the event of an airbag deployment, an automatic call is made to Lexus Link call center for assistance. |
| Stolen Vehicle Location | If a vehicle is reported stolen, Lexus Link Advisor can work with law enforcement to determine its location. |
| Emergency Services Notification | Priority call to Lexus Link call center for assistance. |
| Roadside Assistance | Lexus Link Advisor will provide vehicle location to Lexus Roadside Assistance. |
| Remote Door Lock/Unlock | By calling Lexus Link's toll-free number, an Advisor can lock/unlock the vehicle's doors. |
| Remote Horn and Lights | By calling Lexus Link's toll-free number, an Advisor can flash the lights and sound the vehicle's horn. |
| Accident Assist | An Advisor can walk driver through a checklist after an accident. |
| Driving Directions | Lexus Link call center can verbally provide driving directions. |
| Information / Convenience Services | A Lexus Link Advisor can locate and contact businesses from a national database. |
| Ride Assist | Lexus Link can arrange alternative transportation on subscriber's behalf. |
Due to the growth and acceptance of digital cellular systems, many cellular carriers have abandoned analog coverage in favor of digital service. The Federal Communications Commission (FCC) ruled that cellular telephone companies operating in the United States are no longer required to provide analog service after February 2008. As a result, beginning January 1, 2008, Lexus Link service in the U.S. and Canada was only made available to vehicles equipped with dual-mode (analog/digital) equipment.
Since the first-generation Lexus Link system uses analog cellular technology and cannot be modified to digital operation, Lexus offered to disable the Lexus Link system and remove the button panel from the vehicle at no cost for owners of model year 2001–2004 vehicles.[3]
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